StudioKroG as a pilot project is based on the fact that the solution to climate change and the transition to a low-carbon circular economy is not to limit and ban only but to promote socially responsible activities.  Activities to establish new "competitiveness" in society and local communities regarding how to live and create while minimizing resource consumption.

The investment will enable the motivation of the target groups for a practical and experiential demonstration of reuse and the circular economy during the implementation of the project and after the end of the project. There is not enough practical evidence of the importance of circular economy in concrete cases or practices, and therefore people do not trust the reality of climate change management.

This will be the first project of its kind which will practically prove that implementing the circular economy should start with every individual. This approach shows that the reality of success lies in the decisive role of the social pattern, which is formed first at individual level, family and community.

The investment will also become comprehensively attractive for educational and entrepreneurial purposes and "waste" design, such as ideas for sustainable tourism, info points, RR and entrepreneurial pursuits, affordable housing units for the young or elderly, spatial solutions for migrants, etc.